Product Overview

Executive Summary

ImpactPulse is evolving from a single-survey platform to a comprehensive organizational survey system with focus on the Maslow Pyramid assessment and support for multiple survey attempts with temporal analysis.

Related Flows: Dashboard | Create Survey | Survey Templates | Share Survey

Core Value Propositions

For Individual Users

• Track personal growth over time with multiple survey attempts ✅
• Compare progress between attempts with visual analytics ✅
• Resume incomplete surveys at any time ✅
• Receive helpful reminders to complete surveys ✅

For Organizations

• Manage team-wide assessments ✅
• Invite team members to take surveys ✅
• View aggregate analytics across the organization ✅
• Track completion rates and engagement ✅
• Future: Custom surveys for organizational needs 🔲 Not yet

Key Features

1. Authenticated Survey Experience ✅

• Mandatory Login: All users must be authenticated (no anonymous surveys) ✅
• User Profiles: Track survey history and progress ✅
• Email Verification: Ensure valid user accounts ✅

2. Multiple Survey Attempts ✅

• Unlimited Attempts: Users can retake surveys to track progress ✅
• Comparison View: See changes between attempts ✅
• Historical Data: Access all previous attempts ✅
• Progress Tracking: Visual representation of improvement ✅

3. Organization Management ✅

• Create Organizations: Set up your team or company ✅
• Invite Members: Email invitations with secure tokens ✅
• Role-Based Access: Owner, Admin, Member roles ✅
• Organization Dashboard: Bird's-eye view of team progress ✅

4. Survey Sessions & Progress ✅

• Save Progress: Auto-save as users answer questions ✅
• Resume Later: Continue from where you left off ✅
• Status Tracking: Not started, In progress, Completed ✅
• Time Tracking: Measure time spent on surveys ✅

5. Smart Reminders ✅

• Automated Schedule: 24 hours, 48 hours, 7 days ✅
• Incomplete Surveys: Remind users to finish ✅
• Customizable: Users can opt-out or adjust preferences ✅
• Smart Delivery: Track effectiveness and optimize ✅

6. Maslow Pyramid Focus ✅

• Five Categories: Physiological, Safety, Love/Belonging, Esteem, Self-Actualization ✅
• Score History: Track scores over time ✅
• Visual Pyramid: Interactive visualization ✅
• Comparison Analytics: See growth in each category ✅

User Personas

Individual User (Primary)

• Wants to track personal development
• Takes Maslow assessment quarterly
• Needs reminders to complete surveys
• Values privacy and data security

Organization Admin (Primary)

• Manages team assessments
• Needs aggregate analytics
• Invites and manages team members
• Requires reporting capabilities

Team Member (Secondary)

• Invited by organization ✅
• Takes assigned surveys ✅
• Views personal results ✅
• Compares with team averages (future) 🔲 Not yet

Success Metrics

User Engagement

• Survey completion rate > 80%
• Average 3+ attempts per user per year
• Reminder click-through rate > 30%
• User retention rate > 60%

Organization Adoption

• Organizations with 5+ active members
• Monthly active organizations
• Survey creation rate
• Member invitation acceptance rate

Future Enhancements

Phase 2 Features

• Custom survey templates 🔲 Not yet
• Branching logic 🔲 Not yet
• Multi-language support (full implementation) 🔲 Not yet
• Mobile applications 🔲 Not yet
• API for integrations 🔲 Not yet

Monetization

• Free tier: 1 organization, 10 members, 3 surveys 🔲 Not yet
• Pro tier: Unlimited members, custom surveys 🔲 Not yet
• Enterprise: SSO, API access, SLA 🔲 Not yet

Constraints & Decisions

1. No Anonymous Surveys: All users must be authenticated
2. Fresh Start: No migration needed, can wipe existing data
3. Email Required: For reminders and invitations
4. Maslow First: Other survey types are secondary priority
5. Web First: Mobile apps are future enhancement